Seasonal E-mails for a Niche Market

Macmillan Academic Marketing E-mails

Macmillan’s Academic Marketing department sends educators seasonal e-mails highlighting titles for course consideration. For one of the largest publishing houses in the U.S., the challenge is to present multiple titles with clarity so that instructors get the information they need without a lot of noise. For over fifteen years, Thurman Creek Media has designed, coded, and deployed the campaigns.