For over twenty years, Andrew Ayala has taken projects from start to successful finish. His key is to be creative and flexible—to embrace real business processes and balance everyday life’s constraints. The results aren’t just salable, they’re workable in the client’s environment.
A History with Content
A native of Wichita, Kansas, Andrew attended Bennington College, which gave him a feel for the written word (and a taste for Utica Club beer). Degree in hand, Andrew interned at David R. Godine, a small but mighty independent publisher located in Boston, and attended the Radcliffe Publishing Course (since moved to Columbia University), whose staff liked him so much they hired him to teach marketing. He moved to New York City and worked at several book publishers including Random House, Vintage Books and Alfred A. Knopf, Farrar, Straus, and Giroux, and Grove/Atlantic. After some soul searching, he struck out on his own, working primarily with publishers, but also with television shows, agents, and authors.
Lately, Andrew’s expanded his horizons. He’s written promotional copy that’s helped boost engagement for an online training company. He’s created and executed successful e-mail campaigns for a major publisher. And he’s worked on branding for a hip San Francisco bakery. Andrew completed a Masters degree in Information Systems at the University of Nevada, Reno in 2014.
Andrew reads novels (trashy, literary, and science fiction) in his spare time. He also runs and spins a bit—but nothing too crazy. He works from Chase County, Kansas in the summers, volunteering for the local community farm, Pioneer Bluffs.